10 exciting types of explainer videos


10 exciting types of explainer videos


When we talk about explainer videos, do we bother about the types? We don’t right, well let’s list down the top 10 & what makes them so exciting to use. From a business point of view, anything will work but everything won’t work as well. Video is king! There’s no second opinion about this fact. Undoubtedly, explainer videos are one of the most powerful marketing tools which every business should have in their arsenal. But there are way too many explainer video styles to choose from. Therefore, you can easily get lost in the search of the best one for your own business.


Motion Graphics



Motion graphics explainer video style is perfect for businesses whose products or services are more complicated than usual. Since its super appealing, a lot of startups use this style of video to explain a complex idea and compel their target audience. Being very easy on the eye, this kind of video can also be combined with a cartoon character which enhances its impactful effect even more. When these two engagement masters (cartoon characters and motion) conjoin powers, the result is a real golden mine: a video with a strong impact on your audience. Needless to say, we love this technique.


2D Animation



2D animation is one of the most popular explainer video styles, the possibilities here are endless. You can go with animation in a flat design, outline cartoon style, etc. If you’d like to learn more about the diversity of illustration styles, be our guest. The reason this explainer video style is so broadly used is: it is super appealing, quite fun and can effortlessly engage the viewer. Social media platforms are full of this type of videos and we are not surprised. This is one of the most highly shareable types of content.


3D Animation




Explainer videos look great in 3D animation, an animation technique of the highest quality, more often used for commercials rather than explanation purposes due to its high production costs. Nevertheless, 3D animation is one of the explainer video styles that will not only grasp the attention of your target persona but will also truly impress them. If budget is out of the question, then this option is great for you. Being rare and holding unlimited possibilities at the same time, this explainer video style will instantly capture the attention of your audience, no matter if you are a B2B or a B2C business.


Whiteboard animation



Whiteboard animation explainer video is a widely known technique that presents a a simple black and white presentational or educational video, originally being recorded by an artist drawing illustrations and writing keywords on a whiteboard. This process has later become entirely digital but still keeping the essence of simplicity. Some advancement may include adding a cartoon character as a story protagonist or some special effects. As one of the most broadly used explainer video styles whiteboard presentations are perfect for businesses who want to better focus on explaining their service or a certain process without much distraction.


Screen capture



A very popular, easy to make and low budget option for an explainer video style, yet very effective – screen capture. Basically, this technique is characterized with recording a video of the device screen, computer or mobile, usually to demonstrate how a certain software, product, or process works.


Live Action / Cast



An attention-grabbing technique which puts together real human act and animation. Usually, this explainer video style is firstly recorded with a camera and the animated elements are added at a later stage. The “actors” or the real people may interact with the animation which makes the final effect even more interesting.





Typography is a combination of texts and animation, this explainer video style is based on one or more typography fonts animated in an engaging way for the viewer. It may be combined with other styles but plain typography videos, easy to figure out, focus the viewer’s attention on the text itself. All distractions are left behind.


Info Graphics



Such explainer videos are a typography video combined with info graphics boosted with images and characters to present statistical data in an attractive way. This engaging technique, mostly used to present complex information such as facts and figures in a fun, easy-going way, is very suitable for educational and informative purposes. Unlike typography videos which are all about plain animated text, info graphic videos are boosted with illustrations, thus becoming more fun to watch.


Stop motion



Stop motion technique is a style of explainer video in which series of pictures of objects or illustrations are taken, by making small adjustments every time. Then they are put in a sequence and played to convey movement. This technique can be created with either real-life objects, or illustrations. Being highly engaging and very fun to watch, this explainer video style is very suitable for B2C companies.


Cut out animation



Sketch animation or cut out animation is the most loved in explainer videos, being a form of stop motion video, cut out animation technique requires a camera to shoot series of paper cut hand-drawn or digitally drawn images. Later when put in sequence, they create the effect of animation. Being very engaging, cut out technique is perfect for storytelling. It also combines all the benefits of cartoon video styles and stop motion videos, thus it is ideal for B2C companies.