2018 is about to depart soon, 2 months left and here we are again debating the impact of video marketing and its significance. So what’s new? What 2019 holds for video marketing? , although this year has been a great success, but there’s an ocean to explore and discover here and the journey doesn’t stop here for businesses and companies to capitalize on this marketing strategy.
We bring you 6 plans to fuel up your business and whether you are doing video currently and feel like taking it a step further or enhance it then, Trust us, these plans will surely bring you impeccable results.
Let’s get to it shall we!
If you’re following a monthly plan, we need you to tear it and burn it. EVERY SECOND COUNTS here, your competitors are making videos every 2 weeks, it’s a race in which you’re way behind. Video marketing is all about surprises and making content on a weekly basis, keeping your viewers in suspense and most importantly keeping your business active at social media. Get ahead in the competition. The main reason why the timing matters is because, social media is the main influencer, and you cannot waste even an hour being delayed on an event. If you follow any digital agency and go through their official page , you will see a pattern that they follow with posts and content.
Video content shorter has a high percentage of conversion than videos under 120 seconds in length
You don’t need to bore the viewer or your potential customer, making long videos is like doing video marketing for your competitor’s. As the term “Quality not Quantity” suggests that your 1 video can do the same job as 4 videos would do so why waste resources and money on a long video when a short 1 minute video can do the trick? Think about it. The shorter a video, the higher its attention span of the viewers and more the engagement. People will never ever watch a long video considering its not going to benefit them with either information or knowledge.
Businesses using video in email hopped from 36% to 46% this year
Video marketing powered by email is the new ultimate tool to nurture leads and this can be a great way to test click rates and engagements on emails. With the change of trend, emails have now evolved into something else, not the same contextual anymore, the receiver will prefer watching a video than reading. Yahoo and Google are planning to add a plugin and feature to make it easy for senders to attach video files for emailing, not only this will evolve email marketing to a more effective medium of communication , especially in B2B and B2C businesses where usually it’s a 2 way stream involved.
Timing matters, the middle of the week is the most popular for B2B video views
There’s timing for everything isn’t it? , you can’t just share videos randomly and expect a result, there are days, dates and time for video marketing to hit the right target at the right time. Tuesday’s are considered the most active business days globally since it’s after the weekend and start of working day Monday. To be precise, it’s between 7AM-11AM PST (10AM1PM EST). There’s a reason why companies have a fixed even number time attached to their promotions and advertisements if you’ve noticed. Lot of effort and research is put into such placements, not to mention it’s a gamble, they can either get hit because of it or get nothing out of it.
No sound! 85% of Facebook videos are being watched without sound
Yes, relax, no need to get shocked, most videos are being watched without sound, aren’t you also just surfing and scrolling and watch videos that seem good but hardly watch them with sound? For one reason that there are captions, secondly, we have such fast paced lives that we just don’t bother. The idea is to make visually engaging videos, we don’t mean to make silent videos, a thumbnail is important plus it’s content so that the viewer doesn’t scroll past it. The psyche is quite simple , social media is what people use on the go , no one has the time to stop a video closely , the idea is to make them watch it without sound , saving their time and even achieving a silent target achievement , engaging the viewer without verbal sound is a next generation technique to harness leads.
Go chrome, Google chrome is the best browser to browse video content beating Firefox and legend Internet Explorer
It’s not just about browsing videos, it’s about how you browse and what medium you choose or other does. Google chrome is considered the best for its functionality and optimization, can you risk giving your viewer a poor video experience? No right, then it’s essential to be aware of the stats and data. It is the most used browser on both handhelds and system and will be in 2019 too. Smartphone too have Google chrome installed in them because it’s going to be the only fully optimized browser for the future tech devices. Firefox has its perks but they lack in quality smooth streaming as well as browsing functions for the user , we even tried testing Facebook side by side on each & guess what , Firefox started lagging for obvious reasons and went into update mode.
So this is it, let these plans fuel your video marketing plan for 2019, pin our ideas to your office wall and follow them. It’s tried and tested by us as well. It’s better to do it the right way than doing it wrong. If you’ve been doing video marketing but it’s time to reconsider your plan, make sure you’re keeping up to date on user habits and trends – just because something worked last year doesn’t mean it’s still relevant.