There is a perception that Ramzan brings about a slower pace of business. That our customers are not ready to take on new business opportunities because of the reduced working hours and long fasting periods. I am here to tell you that this is a complete fallacy. While many people use Ramzan as an excuse not to push them to generate new business and, in a way, take the month off that is just a waste of a month.
If you are looking to grow your revenue on this Ramzan in 2018, then Ramzan is as good a time as any. It just takes a positive mindset and action. There are plenty of things to do to increase sales during the holy month – here are four things you can do today:
Video marketing is your answer or even better, send them a handwritten note. This is a great way to connect with people, whether they are fasting or not. Some people are a lot more accessible during Ramzan than at other times of the year. It is also a good time to ask them how business is, book a meeting with them, and tell them about new products and services they may not know about. For most businesses, a large chunk of the opportunity for growth resides with existing customers.
Think through what you want to achieve through the event – having a call to action like offering customers some form of added value is a good way to get the right conversations going about new business. Having happy customers explain to prospects how you have helped them to improve their businesses and their lives is another marketing tactic that works extremely well. Most hotels are easy to book tables or banquet halls at. You can use an animated video to present your sentiments via social media as well.
Meet your client at a time that suits them. Meeting a prospect or client to close an important deal? Not only is it critical to be considerate if they are fasting, but we must be conscious of when they will have lost concentration. Ramzan is now in the middle of the summer, so not only is the weather really hot, but the fasting period is more than 17 hours a day. Therefore most people who are fasting will be tired and dehydrated closer to iftar. Furthermore, not everyone has the same type of body clock and peak concentration times, on even a typical day outside of Ramadan. One way to manage this is to ask your customer what time is the best time for them. If they have no preference, opt for the late morning: when it comes to cognitive work, for example, most adults perform best around then. You can make use of video marketing to pitch certain services and attract visitors.
Use any spare time you have in Ramadan to work on your marketing assets. As employees tend to leave earlier during the day, you’ll have “quiet time” in the office to work on a powerful post-Ramzan implementation plan. Many of my clients use this time to create amazing content – recording videos, explainer videos and writing blogs, all of which will be ready to be posted after Eid.