We love watching videos that educate & entertain us right? Well, videos have changed the way we perceive things and this is why now a new trend is emerging. Online marketing trends change with every new delivery method and channel. Each year brings new technology, new opportunities, and new social channels to catch user fancy. The big winners in the battle for buyer attention might be early adopters throwing resources into promising new technology that proves successful, or businesses who stick with a particular channel to build a huge following. Video marketing is certainly not new, but the market is changing, and now demo videos have emerged as a winner.
So why do brands rely on demo videos for audience engagement? , The use of marketing automation platforms has surged, and the most successful businesses are now embracing real-time analytics to optimize how they engage each individual buyer. Traditional advertising has rightfully evolved into the world of content marketing, and personalized content journeys are replacing the one-size-fits-all mentality of yesterday’s marketers. And as we’re all now seeing first-hand, demo video has emerged as the medium of choice, not only for peer-to-peer content sharing and broadcast media, but also for brand-to-customer communications in both B2C and B2B markets.
Demo videos are a necessity now, videos are rich in search results. Another clear indicator of just how popular video marketing has become is the inevitable launch of in-SERP video ads. The new True View for Shopping, a product that allows users to order products from inside a demo video, has already yielded impressive results. Content marketing and social media changed the marketing game in a major way. Brand storytelling took center stage, propelled by the advantages of humanizing and allowing businesses to connect in a more meaningful way with their customer base.
For small businesses, a demo video is an inexpensive way to level the playing field. Big businesses and slick, expensive advertising companies don’t always have the advantage. Smaller companies can stand out in several ways by featuring video testimonials, demonstrating product/service use etc. Every aspect of marketing in the last few years has moved toward personalization, targeting and interactive content. New video technology takes the concept to a new level, with engaging videos that move from viewing into response. Data collection forms, surveys, polls and choose-your-adventure videos will become more common.
Today we’re seeing more and more companies hiring video production talent, creative directors, writers, and former journalists to bring video production talent in-house. External agencies remain very important, but this movement is critical to enable businesses to scale content production with the needs of their marketing and sales teams and the expectations of their customers. Demo videos will increase the profit of the business by increasing sales, approximately 96 percent of B2B advertisers are already using videos, but smaller B2C businesses may have been slower to adopt due to production costs or simple reluctance to waste marketing dollars on a technology they may not feel is effective.
• Why is there a need for demo videos? click here to find out
• Why you should hire an explainer video company for demo videos , know more here
• For small businesses, a demo video is an inexpensive way to level the playing field. Find out here
• Demo video has emerged as the medium of choice isn’t it? , read more
• Demo videos allow viewers to understand the concept and idea of the video. Click here to know more.