If you developed a mobile app, you’re probably looking for a smart way to promote it. Naturally, there are many ways to do so – but each will differ in efficiency. You need to pick a marketing tactic that will make potential users interested, engaged, and sufficiently convinced to start using your software. An explainer video is easily the most engaging type of content out there that works for every type of product or service. It’s a great idea to take advantage of explainer video right now – it’s expected to attract 80% of all internet traffic by 2019.
But what kind of video should you choose for your mobile app? An animated explainer is definitely a top pick. Let’s understand why explainer videos are so efficient in marketing mobile apps and how to make the most of them for your app marketing campaign.
Explainer videos are engaging in no other format, they instantly grab the kindness of your target audience, presenting them with eye-catching and engaging content that sets your product apart. And you need that kind of attention on the overcrowded mobile app market. Animated videos use visual cues to build a strong connection between your brand and the kind of story you’re telling your video.
Animated videos not only grab people’s attention but also keep it, on average motivating viewers to stay 2 minutes longer on your website and engage with your content. The average audience engagement rate for a 1-minute explainer video is 77%. They explain your idea as Nothing helps to spread the word about your app like an explainer video, you don’t need to make a manual or guide about your app, just write it down and let animation speak it for you. Videos bring incredible ROI
It goes without saying that video is a type of content with the best ROI available to marketers. The cost of producing an animation is much lower than live action, and you can be sure that your explainer does the job of letting viewed know what your app is about and what they will gain by downloading it.
To boost theROI of your animated explainer:
- Plan ahead – develop a strategy for your video to make sure it has the biggest impact on your audience;2. Research your target – you need to know who you’re trying to engage and convert;
3. Distribute it to all your channels – embed it on your website or landing page, post it on social media, send it to your email newsletter, or even embed it in your email signature;
4. Create an evergreen video – avoid referencing current date or information that might change to keep your video fresh. For example, if your product might change down the road, focus on its benefits rather than features.
The mobile app market is filled to the brim with products, so use animated explainer to stand out from the crowd and show why your app is worth downloading. The facts are simple. 64% of customers say they are more likely to buy a product or service online after watching a video about it.