We all know the amazing power of explainer videos don’t we, explainer videos don’t need any introduction. They are great when it comes to explaining something, especially a story or a complex concept that needs to be simplified, but did we ever wonder about how it can help in explaining the company itself? An explainer video company focuses on making videos for their clients but fail to realize that they themselves need it too. Explainer videos that tell a story about your business are often seen as more personal and genuine than traditional video ads. As a result, they are far more effective in engaging the audience, boosting click-through rates and improving overall video marketing strategy.
Now why does an explainer video company need an explainer video apart from marketing purposes and how can they do that, most importantly, how can you do that? Using promotional explainer videos will allow you to tell your stories and make prospects understand what you do so that they can become interested enough to take the next step toward purchasing. So let’s get to it now, it’s important to structure your story properly, Make sure that your business video is carefully crafted to prevent rumbling, which could obscure your intended point. As they taught us in English lessons at school, a good story should have a beginning, middle and an ending. The beginning will typically introduce the characters, context and expositions, such as circumstance, time and place. It must be friendly and tell people who you are. The middle is where all the action takes place. It should contain a dramatic point of conflict, which helps create the anticipation that engages your prospects. The conflict expounded in the middle allows you to establish the emotional connection.
The ending should contain the resolution or the recommended course of action. A good ending ought to make the point in a compelling manner and drive viewers to respond. Write out these parts well in advance and practice saying them rigorously until they sound completely natural. An explainer video company video should look and feel like an interesting, spontaneous conversation, rather than a video advertisement. Writing and planning these little bits of information in advance will help you achieve this goal. The core motive of the video is to make sure that your audience gets to know about you in every way possible, especially what Google knows about you. For that, you will need SEO elements in your videos; you can target explainer video company keyword in your videos so that it ranks among the best.
Make sure that you include relevant video SEO elements into your business story video. This will increase your visibility in search engines results pages (SERPs) and allow you to tell your story to as many people as possible.
To boost your video visibility within SERPs, include quality keywords in the title and description, include relevant keywords into the script and speech with the video, optimize tags, use annotations, embed, build links and optimize your YouTube channel. In addition to utilizing video SEO, try enhancing your video marketing using all means available. Share your business video across all social media platforms and don’t forget to comment, engage and interact with your viewers as well as other companies and brands.
With all this in mind, you need to understand the benefits of it & what they can help you gain. Increased conversion rates is the key player, According to Internet Retailer, up to 85% of people are more likely to buy a product if they first saw an explainer video. Video at click added an explainer video to their homepage and increased conversion rates by 64%! , this is followed by ranking better in Google as mentioned in SEO. Websites with video are 50 times more likely to be ranked on Google’s first page. What do you think people will click on first: the text link or the ever-inviting video thumbnail? That’s right. The thumbnail! In fact, your video is 41% more likely to get clicked than a text listing. Now that you’re on the front page of Google, more people will watch your video and be totally stoked to buy your product. You earn money. Sales are good.
There’s nothing worse than not knowing how to tell people what you do in a way that they get it immediately. An explainer video helps you give your perfect pitch all over the world at any time of the day. You don’t even have to be there! And if you choose the right explainer video partner, you may just end up with your perfect company story that you can use in pitches, on your website, email marketing and more. Return on investment is great if any explainer video company is investing heavily on explainer videos, an Explainer video company can produce videos at much better rates than agencies. Take advantage and watch a small spend turn into a great, gigantic return. Drop box spent $50,000 to tell their story through an explainer video. It resulted in 5 million new customers and over $24M in revenue.
So this information to give you a head ups, it’s the best thing ever if your business need closure and exposure. In this digital age nothing can beat this, it’s true and tested for businesses.
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