Why do explainer videos make a difference in an inbound marketing campaign? This is a million dollar question, ever wonder why you choose the best animated explainer videos and bookmark them for ideas and info? , well it got your attention didn’t it. This same formula applies in marketing. One of the main problems of most online businesses is how to attract new online visitors to their sites, in other words, how to rank on the first pages of Google. We know that videos or pages with videos have a far better chance of being ranked on the first page of search results over text-based pages. Simply put, they’re easier to digest and share – making them the perfect content for improving your overall ranking.
Text-only-based websites have become outdated, and we’re not the only ones saying it: Google is! The world’s #1 search engine gives high priority to video content, which has 53x more chances of appearing on its first page than does a text-based website. According to Cisco’s trends analysis, by 2018 video will make up 79% of all Internet traffic, up from the current 66%. Businesses must be prepared since the online video boom isn’t going to slow down anytime soon.
In line with this phenomenon, animated explainer videos have become the icing on the cake of any online marketing strategy. Every day more and more companies (big brands and start-ups alike) are using video on their marketing campaigns, due to their brilliant performance on conversions and click-to-rate metrics, among many other marketing benefits. Another advantage of explainer marketing videos is their shareability. Video is the easiest online content to grow on social media, with 12x more chances to be shared than links and text combined. Twitter users share 700 videos every minute Tweet This!, and on YouTube over 100 hours of video are uploaded in the same amount of time. This trend has increased the demand of explainer video production & Video animation services.
Let your explainer video speak about your company or product/Services, Visualization is a golden key that you can use to market your business and receive fruitful results. An explainer video would help you build up your customers’ trust as well as assist in branding your product. Your video is the example of how much dedicated you are for your customers and this would rightly effect on customers’ mind, making them trust you more than any other of your rivals.
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