The popularity of explainer videos has skyrocketed over the past few years. And no wonder: they are proven to rank better in search engines, they increase your website traffic, and they help your audience retain information 30% more than static text does.
1. Keep It Short
Think of your explainer videos as your company’s elevator pitch. That concept comes from the studio heydays of Hollywood, when a screenwriter would catch an executive on an elevator ride. The screenwriter would then “pitch” an idea to the decision-maker in 30-60 seconds. And that length is the sweet spot for capturing your audience’s attention, we’ve found. In fact, the shorter the video, the more likely your audience will continue watching it. Moreover, if you don’t capture viewers’ attention within the first 10 seconds, you’ll immediately lose 20% of your audience.
2. The Script
Without a well-written script, you won’t have a solid foundation for your video. In my experience, it’s almost always better to hire a scriptwriter. Some companies like to try to write their own scripts, but if you’re not familiar with the process you can wind up wasting time and effort. Using a writer allows you to be direct and to the point, and to stay on track.
3.Explainer video with a purpose
Featuring the product in detail is actually not enough. Product walkthroughs are only appropriate if the user already understands the nature of the product. Instead, you should be ready to produce an explainer video that explains how this product you are promoting has improved your life. The video should contain the reasons why you are using it yourself. You must let the user know you believe the product is effective by using it yourself in order to encourage them more to use it themselves.
4. Focus on the quality of the explainer video
Creating explainer videos requires hard work and lots of editing. You cannot make a perfect video without focusing on every detail of the video. These details include quality audio, clear visuals, good content and concise script. Videos of high quality are more easily distinguished compared to poor quality videos and the viewer’s exactly know that. Thus, the next time you decide on creating high-quality explainer videos, be sure to check every detail very carefully or better yet hire a professional to produce a video of the highest quality.
Using explainer videos to market your product is one of the most effective ways to increase your sales. Start-up companies and even well-established ones still use a web video to promote their upcoming product to catch the attention of their target market more effectively. Good explainer videos do not only introduce the product but also explains the possible solutions the product can give to the user, including its advantages