Why interactive explainer videos are important in this digital era

Why interactive explainer videos are important in this digital era

We all love videos that educate and entertain us right, apart from watching a video we desire something that makes us interactive and keeps us engaged in it. This is where interactive explainer videos come in, as for businesses, Due to the tough competition that is present in the marketplace, many businesses find it difficult to come up with strategies that can help them gain a greater market share. If your business has suffered from lower sales in the past due to the lack of new marketing techniques, you can use interactive videos. Interactive explainer videos enable the company to communicate with their audiences. It also helps in finding the customer queries that consumers are likely to have about the company’s products.

So are interactive explainer videos that powerful? Yes they are. As far as customer engagement is concerned, many companies are worried about the sales forecast. They are likely to be concerned about the idea of losing their loyal customers to their rivals. Therefore, it is important to have a unique promotional strategy like interactive explainer video on the website so that you are able to inform the consumers about the benefits of using your company’s brand. If the consumers view interactive explainer videos they are able to decide if they want to purchase the company’s products. Interactive video enables the users to positively engage with the company’s products.

A company’s brand image is important, interactive explainer video uses high quality graphics that includes the addition of gamification content that provides a differentiation point to the company’s products. By creating visually stimulating and engaging interactive video, a company can improve its brand image. Interactive video also helps you communicate your brand’s message effectively with the audience. Interactive videos also give the audience an opportunity to provide feedback to the company by clicking on the tab provided in the video. In this way a company can know what their brand lacks and how consumers perceive their current brand strategy.

What else interactive explainer is great for? E learning, kids and adults love watching videos that educate them , One of the most important benefits of interactive videos is that they can make the learning process extremely interesting for the audience. Many businesses that offer distance learning programs for its employees. Corporate presentations can be difficult and extensive. Due to their length stakeholders and vendors can lose interest and may not pay attention to the content. By transforming the content used in Annual Reports into interactive videos businesses can make information more interesting and can explain the facts concisely. Businesses can also use interactive videos to explain their clients about the financial growth in a creative way.

Interactive explainer videos can help gain massive exposure, An explainer video’s goal is to offer your customers an easy-to-digest message, paired with visual explanations via animations or motion graphics. Videos grab attention and facilitate understanding. They are even more helpful if you’re offering a complex or highly technical product or service.

A succinct interactive explainer video should deliver a straightforward message that describes what you do, without getting bogged down in details. Sixty seconds of video should allow for about 145 words, which means you must be truly concise in crafting your message. The time limit of 30 to 90 seconds helps you focus on the most important information.

One of the missions of your explainer video must be to answer your audience’s questions before they have even asked them. It can even help save resources by cutting down potential back-and-forth with prospects proactively. Start with the overall concept. Begin by formulating the problem that your business is solving for your customers. After that, you need to identify the unique value proposition to communicate through the video. Finally, shape this into an attractive and meaningful script. If you have copywriting and video talent in-house, this could be a great project for them. If you don’t, look for help from professionals. They can assist you in identifying your key message so that your potential customers quickly understand your offer and its added value. The explainer video is probably the first content this audience will see from you, and first impressions matter.

Another reason for creating an outstanding interactive explainer video is that it can immensely help your branding. Your leads have multiple points of contact with your business, from your website and social media to your sales and support staff. While these communication channels may already be aligned, a consistent and powerful video can further develop your brand’s image. It can also help set a clear branding style and tone in case there are discrepancies. An explainer video can unify your messaging and deliver coherent information to your potential and current customers. Instead of turning it into a demo of your product or services, you can use video to focus on the benefits that your buyers receive by working with you. From word choice and value proposition to visual elements and story line, every detail should be in alignment with the image you are communicating across all channels. That’s how you help your customers recognize your distinct style and start associating the values you embrace with your brand.

 

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