So you’re late to the party, the ship has sailed & now you’re thinking about preparing for next year but wait, you still can make the best of it by our last minute Christmas marketing strategies. Let’s start! Here are 5 Christmas marketing strategies to activate your potential customers and secure last minute sales.
Free Shipping Day
Join companies that are large and small participating in Free Shipping Day on December 18. Use the hashtag #freeshipping to join the conversation and get extra exposure to your brand. Follow this link free shipping day to sign your business up today.
Email Marketing Campaign
One of the most Christmas marketing strategies is to create an email campaign to your database that includes special offers that they can’t help but click on right away and purchase. Not only will you be giving your customers last-minute gift ideas, but an easy way for them to make a purchase.
Map out a quick calendar of topics, specials, and products to feature. Keep your emails short and sweet and feature product pictures with a short description and price. You can also segment products by a person (Gift for Dad) or by price (Gift under $20), making your emails easy to navigate and read. Include a clear subject line with a clear call-to-action and use keywords like “last-minute”, “gift ideas”, or “last chance” to entice last-minute shoppers. Also be sure to announce upcoming sales and ways for customers to share the specials on social media. People check their emails a lot during the holiday so this is the best idea for a killer Christmas strategy.
Christmas Countdown Sale
Create a sale event that offers a new promotion each day leading up to Christmas.It is a great way to keep your customers engaged and it is a fun way for them to count down the days until Christmas. You can build a calendar with daily offers, product specials, or fun and engaging items like gift tips or recipes. Your event can last as long as a few weeks or as short as a few days. Making a Christmas marketing strategy isn’t easy but when you add the word SALE to something, the buzz word attracts everyone.
Use all your social platforms as the driving force for the campaign. A way to tie them together is to designate a specific hashtag to the event on social media. Of course, you should also advertise your campaign on your website, through a newsletter, and another direct contact you have with your customers.
Charitable Involvement / Donations
Melt peoples sentiments by making a video for the underprivileged, this Christmas marketing strategy will make you a star.Choose a charity that you really believe in and donate a percentage of sales to the cause or simply donate your time to the organization. Donating to a cause is something that people will really get behind and it helps your company’s social image after all the holidays are about the spirit of giving.
Social Media Advertising
Social Media advertising is one of the best ways to turn browsers into buyers. Native ads look like part of a stream so they’re not intrusive, but rather offer information about your product or service right where shoppers are apt to see it. The major social platforms all offer to advertise at predominantly charge for interactions only. The great thing about social media advertising is the ability to target exact demographics so that your brand is seen by your target market. SMM is the most effective from Christmas marketing strategies because everyone nowadays is using social media 24/7.
- SMM is the most effective from Christmas marketing strategies because everyone nowadays is using social media 24/7.
- Making a Christmas marketing strategy isn’t easy but when you add the word SALE to something, the buzz word attracts everyone.