When it comes to video marketing, we often forget the main points that ensure an effective video marketing strategy. Well let’s not jump on the same band wagon, With all the hype around online video marketing, it can be tempting to create a business video simply because “everyone else is doing it”. But it’s important to step back a little bit and think about your overall video strategy. What are you aiming to achieve with your video? And how will you do this?
For a video marketing to achieve its goal its important have a checklist, a video without a strategy is like a train without a track – it’ll never reach its end goal. But, never fear! We’ve put together a checklist to guide you to video marketing success. Defining a business goal is the first step, if you don’t define your video marketing goals from the outset, how will you ever know if you’ve achieved them?What is your video’s aim? The answer to this question will guide the rest of your campaign: from production to delivery. Three common goals of any video marketing campaign:
- Build brand awareness
- Increase conversion
- Generate shares and links
Next is, finding the right audience, video marketing is neuro- marketing i.e. engaging people. Different types of video content will resonate with different people. Once you have a handle on who your audience is you’ll have a better understanding of the kind of messaging to use.
- How old are they?
- What country are they from?
- How do they access your site (mobile or desktop)?
- What are their interests?
The more information you can gather about your audience the better. You’ll then be able to create content that is relevant to them. Think about what these people care about, what are their pain points and how can your video help solve them. This is the beauty of video marketing.
Now where will you host your video? , video marketing is based in brand awareness, a brand awareness video which is entertaining and aimed at an audience who are unfamiliar with your brand belongs on YouTube. A video aiming to increase product sales, which gives a product demo needs to be embedded on your product page. Similarly, if you’re using video to generate links and social shares you need to be sure those links are going to your own domain so use a secure host and embed the video on site.
Lastly, within your strategy you should outline what you would like your viewer to do once they’ve watched the video. Is your aim for them to share it as part of a viral branding strategy to expose your brand to new prospects and generate more leads, or do you want them to move to the next stage in a sales process and ‘sign up’ or ‘buy now’?. If you’re creating a sales video then your video needs to outline the key problem or problems that you set out to solve for your viewers. Then, as with any simple and effective marketing message – ensure you also outline the solution you’re offering.
- Underestimate video marketing at your own peril. Click here to find out
- You need to pay attention to video and start seriously planning your video marketing strategy
- Create a brilliant video marketing strategy for your own business, regardless of the product or service you sell, or industry you work in
- It’s vital that your video marketing strategy contain different aspects of your brand
- Why video marketing is the major game changer? find out here