The year 2017 has been a great year for business all over the world. The rapid increase of the public’s demand for video content is increasing day by day. Undoubtedly video marketing is a great addition to your marketing toolbox when it comes to strategical planning. Some may still have their doubt about using video marketing to promote your business but looking at the facts video marketing is the most versatile and profitable tool you can use. Here are some of the reasons and benefits to why you should use video marketing to promote your business in 2018.
Videos can bring you some serious amount of money if they are placed properly. Using your video on your websites landing page can instantly increase your sales. Videos are a great influence on people according to research almost 80% of explainer videos generate sales for your product also video content is interesting and pleasing to a customer they don’t have to sit and read through an entire paragraph of your blog just to find out about what your product is actually about instead a quick 2 minutes video is enough for them to make up their mind.
Although video marketing is expensive and causes a great amount of money just to create a perfect video for your product the return on investment is really great. More than half of the businesses earn more than what they invested in video marketing. And this is just the beginning video marketing in 2018 is more promising than any year before that because as people moving on to the social platform the benefit of video marketing in 2018 will be limitless.
When you publish a video on your website an interested client will always spend more time as they stay on your site to just watch that video. Google algorithm works in a way that the site with more view time and interesting content will always be placed first on the page every time a relevant topic or keyword is used to search on Google. The possibilities of your video popping up on the first page of Google are very high if you have embedded your video on your website. Since Google owns YouTube the significant increase in how much your videos can increase your web page ranking.
The best for last if you’re Launching a new business or product create an explainer video for your product according to the recent searches more than 97% of people respond more to explainer videos rather than an advertisement video. When it comes to benefits of video marketing in 2018 the term explainer video is surely a winner. if you are trying to explain a difficult concept about your product use animated explainer videos and bring every character to life let other see the working of your product in a simpler term by using an animated explainer video. More than 80% people will be attracted towards your product just by an explainer video.
Overall the benefits of video marketing in 2018 are limitless because of the possibility of it being easily able to spread across the globe as soon as it becomes viral. Creative video advertisement can be viral in a matter of days and be a great way to generate money this is probably the whole point of video marketing the only way to survive in the media industry in 2018