WHATS THE MAGIC BEHIND THEIR POWER TO ENGAGE
If you go anywhere on the internet these days, it’s hard to avoid video content. There’s a good reason for that, nothing engages audiences like a motivational animated video. Using animated video to boost engagement and encourage their members and industry to act in a number of different ways.
Explainer videos are short but powerfully motivational animated videos that clarify a subject, topic, or even a service/product to a specific audience. With a little amount of effort, so how does it influence and motivate people? Read through.
1) The ROI is great
The hard part about the professionally created motivational animated video is usually the high costs. Finding a video production crew, ones with years of experience hopefully, then paying for them to travel to your event or area, is all an expense that deters many associations with strict budgets. With explainer videos, especially ones with animation and motion graphics, you can create a video for far less than you would pay for a crew to come out and shoot on site. Not only are they less expensive, but they often engage better for certain topics, especially when the goal is to clarify complex material in a simple to understand the way that leads to an action.
2) They Educate but Are Also Sales Focused
Most explainer videos are structured around a single topic, whether that’s a product, service, or point of information that members should know. These videos educate the members but also call them to act on that information and create some change. Whether that’s signing up for a special class taught by the association, supporting some legislation, or simply to further engage with the association, motivational animated videos is a great opportunity to compel members to action.
3) Its Evergreen Content for Marketing
Content Marketing is all the rage in some circles, and it’s easy to see why. People, including your members, are clamoring for more and more content. They have questions and it’s your job to help them figure out the answers. One way to do that is to create great content that explains a subject in detail, yet easy enough that it fits in a short video. Creating motivational animated videos that deal with topics at the core of what your association helps members deal with will stay relevant for years to come.
This is how it makes sure that the people who see your motivational animated video, they relate to it as if it has touched their heart, you achieve a goal of engaging them & they get motivated in return. Creating motivational animated video can help to make long-term loyal viewers and customers as well, you will always have a fixed viewership that will wait for your video to come out so that they feel and relate to it. This is the beauty and magic of it, the never ending response you get from people about the quality of the video content you make and market.