5 ways Bank process explainer videos can improve banking sector

Banks use animated Bank process explainer videos to describe their work, show changes in policy, or explain complex procedures to help consumers learn about them and make informed purchase decisions. By including such videos on their websites and in presentations, businesses in the finance industry improve their brand visibility and build trust among their target audiences.

The banking industry is a robust field for marketers. Customers often don’t understand Banking products, process or services, and have no patience for boring technical statistics. Since marketers use explainer videos to communicate complex ideas in other sectors, no wonder that they turn to the format in the financial industry as well.

 “Bank process explainer videos”

As a marketing format, the video is on the rise. Cisco predicts that by 2019, global internet traffic from videos will make up 80% of all internet traffic. Here are five ways the Banking industry reaches its customers with Bank process explainer videos together with examples to show you the potential of this format.

1. Educate your client and customers

Savings, loans, or credit scores are all challenging topics that can be tricky to understand for many consumers. You can communicate the finer points of your procedures or important concepts through engaging Bank process explainer videos. That way, complicated information is more digestible and memorable. This explainer video from Mint covers different ways for keeping track of one’s financial life only to show the advantages of its product. You must admit, the video is very persuasive. By breaking down a difficult and boring topic in this way, Mint makes sure that viewers become more engaged in their financial lives and start looking for solutions, with the Mint app as their first option.

2. Show How Banking Services Work

Banks use Bank process explainer videos to show how their services can help solve consumers’ problems. Viewing an attractive and engaging video is bound to make a consumer feel like they are more knowledgeable about your service. Consequently, the risk of dissatisfaction with the service is much lower.

3. Help Them Pick the Best Product

Consumers can choose from many different products from a single financial provider. That’s why you need to make sure that it is easy for your audience to manage their financial obligations and pick the products they need. Using Bank process explainer videos, you can demonstrate how products work and what type of problems they solve. Plus, four times as many consumers prefer to watch a video about a product than to read about it.

4. Use Video for Personalized Communications

Many Banking institutions are interested in introducing alternative billing methods, but moving away from paper to a dynamic storyboard can be challenging. First, these businesses need to come up with a smart way to present the data. Even digital statements can be difficult to read. That’s why many financial institutions are now using Bank process explainer videos as a format for communicating billing information to clients. Consumers are far more likely to understand these statements because the video represents complex data clearly through charts, graphs, and other attractive visual elements

5. Communicate Changes In Policy

Banking institutions and banks change their policies regularly. Most of the time, they send updates to their clients through email. But they have no guarantee that consumers will open and read these documents carefully. Instead, they can use explainer video animation to communicate such changes. Whenever you modify an aspect of your business practice, you should clearly explain how the new procedures will affect the end-users of your products or services. And a video is the best format you can choose for that job.