Why Explainer video production is essential for businesses

Marketing a startup business can be tough, especially when you offer an innovative new product or service. Not only are you trying to establish a new brand, but you have the challenge of explaining exactly what you do and how it’s different from every other company out there. Oh, and did we mention that most people have short attention spans? They probably aren’t going to sit through a long presentation or read a 10-page whitepaper.

So what’s a startup to do? The answer is actually rather simple: you need an explainer video. This is why explainer video production is essential for businesses, working with the giants of the industry makes you frustrated about your own reputation right? This leads to less productivity and more anxiety in your team. You want to follow up the strategies that the industry giants are following but they are completely out of the question because you don’t have the arsenal to compete? , its true isn’t it? , well let’s get realistic now.

Explainer video production has the feature of being Short, Sweet, And to the Point. By now, you undoubtedly know what an explainer video is: a short video (one to three minutes) that introduces people to your company or product and explains exactly what you do in an entertaining and compelling manner. An explainer video production isn’t an advertisement or a sales pitch, although they generally include a call to action. It’s an introduction designed to get potential customers interested enough in your company to want to learn more – and maybe eventually convert. In fact, explainer videos are proven to help increase conversions – in some cases by as much as 80 percent. Video engages customers; according to one survey, more than 90 percent of customers believe that video is helpful to decision-making, and 64 percent of users are more likely to buy a product online after watching a video. Why is this case? Well, video has a few advantages over other types of marketing.

It’s short and reveals a culture defined in the video, this is what makes explainer video production so great in explaining everything. We’ve already established that audiences have short attention spans. That being said, you might be surprised at how much information you can pack into a 60- to 90-second video. More importantly, the short format forces you to focus on the key points. What’s your unique selling position? What’s your value proposition? What problem(s) can you solve?

As a new company, your audience doesn’t have a sense of who you are yet. Through video, and your choice of images, music, characters, and script, you can easily provide a glimpse of your brand and your culture and help your audience get a better sense of who you are. Explainer video production simplifies your complex idea, if your startup offers something completely new and different; an explainer will distill it down to the key points and focus on what’s in it for the customer. When you make an animated explainer, you can provide viewers with an inside look at a complex product that they might not otherwise see, and make it easier for them to understand exactly what it is you have to do.

What gets the most attention? , in this digital age we crave for viral videos don’t we. If you want to improve your SEO results (and who doesn’t?) video is the way to go. YouTube ranks second overall in Google search results, and video overall is shared more often than other forms of content. By sharing your explainer on social media, your blog, YouTube, and other places, you can increase your reach and organic search traffic results – something you need as a new business.
Every single person on the earth has a story and they would love to describe it with all their emotions attached to it. The story of initial struggle, the story of team bonding and dedication, the story of tired days and sleepless nights that got you where you are now. Don’t think that your story is not capable enough to be told. Be confident, and express your true emotion and an explainer video production is the best option for that. It’s totally up to you what style you choose for your animation, but let your story speaks itself!

If you are running a small bakery or you are the owner of a small hair salon in the next street and you don’t think it is worth your money to get an animated video for yourself then let me correct you here, it is easier to get your audience gathered through social channels. Even if you don’t have a website you can get your animation on your Facebook page or Twitter account pinned. Let people see how you actually work and how much concerned you are towards your customers. It’s easy to engage your customers through these videos rather mere text and images.