What makes Promo Videos so effective in video marketing

Technology has progressed at an alarming rate in these recent years, we live in a world with over 5 billion mobile users, which means that over 80% of world population is using mobile phones, this fact is an exception of the number of people nowadays using smartphones. This fact alone speaks a lot of the importance of videos in marketing and ever since the innovation of smartphones and smart operating systems, the need for promo videos has increased exponentially. Let’s take the example of mobile apps, for instance, Ever wondered what made you download a particular app? Or why did you download the app? , What benefits you can get from a mobile app if people are not using it? And the Answer is “Absolutely Nothing”. These questions are related to the effective marketing promo videos, promo videos are the powerful promotion tool that makes you buy or download the app even if you don’t need it.

Nowadays, Video consumption is increasing rapidly on a daily basis, People now don’t prefer to read about something because it certainly is time-consuming, and this is not the case with the videos, People can watch while they are getting ready in the morning, when they are having lunch or when they are just surfing the internet, Promo Videos are the “NEXT BIG THING”.

In Promo videos all this is done in a way where the viewer actually enjoys knowing about your product/app. Let’s go through some pointers which would explain why promo videos are important.

Social Media is Free Promotion

Social networks are free and are the best online promotion tools you can avail, people are sharing thousands of videos on a daily basis, so if your promo video is catchy enough most probably you will not have to worry much about it getting viral and get your app promoted easily.

Reputation and Recognition

It helps you to make an amazing first impression on potential customers. It shows the creativeness and innovativeness of your app and firm, and it provides you with an effective platform to progress ahead and get leads.

Animation is the King

Let animation do the work, they are cute, catchy, to the point, simple, colourful and creative. Who will not want to see and share a promo video that has all these qualities? , it can get you all the attention you deserve.

Reachable to your target audience and easily seen

Mobile, computers, laptops, tabs, iPads all these mediums are video friendly so basically, everybody who uses any of these will be able to watch your video.

So, do you still think that there actually is another tool to promote your app which is more effective than Promo videos? If yes, then let me give you another reason to have a promo video i.e. they are cost effective.