Every Second Counts in Explainer videos

You have a great animated explainer video made for your company but, did you ever realize how the viewer actually interacts with any of the video available on the internet? , the quality of the video is important. No matter the length of the video since even a few seconds video can create a huge impact. So every second is precious, well, let us today take a viewers’ perspective on how they react while watching an explainer video.

When the video comes in view

As the video comes in your viewers’ feed through social channels, they usually search for the description of the video. The title and small a caption describing the video are the crucial points that help to decide the viewer whether to watch it or not. Add an attractive title with engaging content underneath so that your video has more potential to be watched. Animated explainer videos have a certain tone & USP that catches the eye of the audience.

Into of the Video – The first 8 seconds

The intro should be hypnotizing, in the initial five to eight seconds of the video, a viewer usually expects something to surprise them. You may use a question, a rare knowledge or facts that grab the attention of the viewer’s towards the visuals. According to the research, the attention span of the viewer is narrowed down to 8 seconds, so these 8 seconds are the most important for your explainer video to gain the attention of your potential customers.

The prestigious 1^st minute

A viewer will be hooked up by watching the first interesting and eye catching eight seconds, now make them visualize the true reason of making a video. Different styles of explainer videos like paper cut animation are truly worth watching nowadays, but don’t drag or prolong the video that you might lose your potential customer. Keep it simple, yet engaging such that the viewer got the necessary information regarding your product or services. Most animated explainer videos have motion graphics that makes the video more appealing & engaging.

The Crucial Climax

The designers and animators should make the ending of the video splendid as it would leave a lasting impression. As the first eight seconds are crucial so do the last ten seconds. You need to tell the viewer what actually they need to do as the video ends. Move their attention towards the action that they need to take so that they won’t get confused about the actual reason for making the video. If you are working with app promo video then it is must to keep up the hype and keep your customers engaged until the end.

Each second of the animation matters, as you need to keep the viewer engaged without letting them leave. If you have successfully acquired the attention of the viewer then you can expect him to be your next potential customer as videos leave a great impact on the viewer.

• by including an animated explainer video you can immediately engage with a prospective customer and pitch your product, service or concept to them
• We have created custom made animated explainer videos to help businesses all over the world at a fraction of the cost of the big boys
• To be effective, Explainer Videos need to have a well thought out script and proper animation. If using animated characters, they do not necessarily need to be complex to be effective
• Explainer Videos are an accessible and workable video solution for any business to use to reach out to their prospects in a creative, interactive and engaging manner
• Using Explainer Videos as part of your overall marketing solution will enable you to communicate information, feelings, and emotion to your audience, by using motion, images and sound.